How can Marketing, as a discipline and an art adapt to maintain relevancy into the future? Using the weekly topics covered in class and the specific links to materials/videos provided outline your teams argument for how marketing’s relevancy might change into the future. Describe issues you have identified (with appropriate referencing). Interpret these issues and outline how you evaluate them. Discuss the implications for the future {DIEP approach]. See Course Outline for project sections. Teams - 2 or 3 people ONLY
How can Marketing, as a discipline and an art adapt to maintain relevancy into the future? Using the weekly topics covered in class and the specific links to materials/videos provided outline your teams argument for how marketing’s relevancy might change into the future. Describe issues you have identified (with appropriate referencing). Interpret these issues and outline how you evaluate them. Discuss the implications for the future {DIEP approach]. See Course Outline for project sections. Teams - 2 or 3 people ONLY
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This document explores the evolving landscape of marketing, emphasizing the need for adaptation in response to trust, technology, and ethical challenges. It evaluates these issues through the DIEP framework, assessing their impact on individuals and brands while ensuring fairness and relevance. Finally, it advocates for prioritizing human-centric communication and ethical practices in data and AI usage, culminating in actionable insights for teams.