The Effect of Consumer Behavior on Product Assortment Decisions

This session delves into consumer behavior insights and their transformative impact on retail strategies. Topics include optimizing product assortments, understanding daypart-specific trends, and enhancing space-to-sales ratios. We’ll explore techniques like SKU rationalization, generational preferences, and data blending to refine decision-making. Using real-world applications and market case studies, the presentation will highlight actionable strategies for improving margins, inventory...