how does aldi use advertising

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Aldi's advertising strategy focuses on delivering value, simplicity, and trust to attract price-conscious shoppers. The brand employs humour and memorable campaigns to highlight the quality and savings of its private-label products, utilising a mix of TV, digital, social, and outdoor media. To measure the impact of its advertising, Aldi tracks reach, consideration, and store visits, comparing campaign results with sales data to ensure that value claims remain credible.