HOW EFFECTIVE COMMUNICATION SHAPES ORGANISATIONAL CULTURE

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This text explores communication in organizations, its role in shaping culture, and its key characteristics. It delves into how communication influences values, trust, collaboration, and inclusiveness, while addressing effective methods like transparent channels and active listening. Challenges such as misunderstandings, team diversity, and lack of transparency are discussed alongside strategies for excellence, including fostering openness, regular evaluations, and leadership support.