GA4 360 Integration POC for Enhanced User Insights
GA4 360 Integration POC for Enhanced User Insights
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"Introduction to GA4 360 for SBI Bank" explores an advanced analytics Proof of Concept focusing on the YONO app and the SBI website. The transition to GA4 360 is driven by the need for enhanced analytical precision. Key topics include data layer design, tool integration via GTM, and mapping user journeys. The project highlights comprehensive user journey tracking, event dimension analysis, and subsequent insights. Conclusions address insights gained, challenges encountered, and strategic...