Kellogg's Muesli Award Entry Presentation

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Explore the strategic transformation in promoting Muesli in India to overcome conversion issues and low market penetration of 1.7%. Gain insight into the existing demand and consumer behavior at the decision point, leading to a strategic shift towards an intent-first funnel. The core idea revolves around the '12-in-1 Power Breakfast' with simplified messaging and visual emphasis on ingredients. This approach integrates a connected video-to-commerce system with optimized product pages and...