MBA Thesis Defence: Key Highlights & Insights

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This study delves into Vivo's strategic marketing ventures in Egypt, exploring the brand's entry in 2019 and its focus on localisation, innovation, and the youth segment amidst economic challenges. It seeks to refine Vivo's strategy through an in-depth exploration of strategic marketing inputs, economic factors, and competitive influences, using a mixed-methods approach. The evaluation includes key analytical frameworks like STP, a competitor analysis, and strategic insights into pricing in...