Investigating reasons for online shopping cart abandonment.

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This presentation addresses the prevalent issue of abandoned online shopping carts at NeoLensArt by leveraging insights from multi-method research, including analytics, UX evaluation, and customer journey mapping. It identifies key abandonment triggers such as unexpected costs and checkout inefficiencies, providing data-backed recommendations to optimise the checkout process. With a focus on measurable outcomes, the presentation highlights rigorous analysis, clear structure, and visual...