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Explore how Cineplex can transform unused auditoriums into vibrant social hubs, integrating modern arcades and flexible event spaces to meet evolving social interaction trends in Canada. The design focuses on dual-use functionality for events throughout the day, scalability, and family-friendly features, supported by a pilot program across prime locations. With an estimated $1.5M investment per site and a revenue forecast of $933K annually, this initiative strategically aligns Cineplex's...