Coffee and Festivals: The Moriones Experience ☕🎭

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This research explores the interaction between culture and commerce through the lens of coffee in the Philippines. Focusing on the Moriones Festival, it examines the festival's historical significance and its unique integration with coffee. Additionally, the study assesses service quality in Davao City coffee shops using the SERVQUAL model, emphasizing key dimensions of customer satisfaction. It also dissects consumer decision-making factors, including product quality, pricing, and staff...