i would like a clear explanation fo rmy dissertation

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This research explores the transformative role of AI in UK university consultancy, focusing on recruitment, admissions, and guidance. It highlights the significance of AI in enhancing data-driven student engagement through tools like chatbots and predictive analytics. The study identifies a gap in existing literature regarding recruitment consultancy and the role of administrative staff. The primary aim is to assess AI's impact on consultancy, examining perceived usefulness and ease of use...