Basics of Google Analytics 4 for Beginners 📊

This presentation provides a comprehensive guide to Google Analytics 4 (GA4), covering key features, differences from Universal Analytics, and its benefits for E-commerce. Topics include understanding essential metrics, setting up GA4, navigating its interface, and integrating it with E-commerce platforms. Advanced features such as event tracking, audience segmentation, and predictive metrics will also be explored. The session concludes with best practices, common pitfalls, and actionable...