Strategic Trends in Mixes 🥄: Consumer Insights & Competitor Analysis

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In this presentation, we delve into the evolving dynamics of the retail market, starting with an introduction to market insights and competitor analysis. We explore the current landscape marked by a 6-8% CAGR growth, driven partly by quick commerce and rising demand for low unit packs (LUPs). Consumer profiles reveal a split between big pack preferences and small pack trends, especially among Gen Z and millennials. Competitive analysis highlights challenges such as price wars and margin...