Consumer Behavior: Experiment on Shopping Friction Sludges 🛒

This presentation explores consumer behavior within digital shopping environments, focusing on the role of friction sludges in decision-making. It employs a mixed-methodological approach, utilizing a between-subjects experimental design to manipulate sludge elements in an online supermarket simulation. Key objectives include examining wholegrain product selection influenced by digital choice architecture, posing relevant research questions and hypotheses. Expected outcomes aim to reveal...