Marketing Strategy for Ready-to-Drink Fruit Launch

Created using ChatSlide

This project focuses on launching a new beverage targeting college students. It begins with a SWOT analysis to identify market opportunities and positions the drink as a convenient and affordable option. The marketing strategy includes offering natural fruit flavours in portable packs, implementing student-friendly pricing, and promoting through campus sales and social media. Success will be measured by tracking sales volume, repeat purchases, trial rates from sampling, and reviewing social...