Impact of Online Reviews and Ratings on Customer Trust

This presentation explores the influence of online reviews on brand reputation, consumer trust, and sales decisions. It analyses how reviews, both positive and negative, shape buyer behaviour, emphasising the role tone, volume, and credibility play in effectiveness. Insights from the beauty product market highlight key impact metrics and challenges like fake reviews. Actionable recommendations include fostering engagement, leveraging review tools, and strategically utilising feedback. The...