Influence of Social Media on Consumer Buying Behaviour Among Gen Z.

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This assessment explores the influence of social media on Gen Z's buying behavior, analyzing key platforms, digital habits, and aesthetic impacts. It reviews behavioral studies on influencer marketing, trust, and engagement, presenting research findings through surveys and case studies. Practical recommendations include leveraging influencers, crafting impactful campaigns, and considering cultural factors. The conclusion summarizes insights and highlights the future of media-driven Gen Z...