Innovation in the Eyewear Industry: The Case of Lenskart”

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Explore Lenskart's journey since its 2010 founding by Peyush Bansal, focusing on eyewear and vision care through online and physical retail platforms. Delve into its technological advancements, such as AI-driven frame suggestions and 3D Virtual Try-On. Understand the motivations behind these innovations, including challenges in traditional eyewear markets and the push for affordable vision care. Learn about their distinct contributions, combining virtual and in-store experiences, automation...