International Market Entry Strategies: Netflix in Thailand and India 🌎

This analysis explores Netflix's global strategy, financial performance, and market presence in Thailand and India, alongside trends in the global OTT market like mobile streaming adoption and regional competition. It examines Thailand’s political stability, economic growth, and consumer behaviors, as well as India's young demographic, content demand, and competitive pressures. Strategic marketing recommendations emphasize localized content, mobile-first engagement strategies, and competitive...