Introductory presentation for AI x Analytics course

This lecture introduces foundational marketing concepts relevant to AI x Analytics, emphasizing strategic decision-making and structured frameworks. Starting with an orientation on marketer perspectives, it explores impactful campaigns, the 4 Ps framework, and key metrics such as ROI and CTA. Attendees will engage in an interactive workshop analyzing a real-world campaign and discuss AI’s transformative role in automation and insights. The session concludes by summarizing marketing principles...