The Power of Influencers on Salvadoran Consumer Choices

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This study explores the significant role of social media influencers in shaping consumer behaviours in El Salvador. It analyses the impact influencers have on marketing, focusing on top digital platforms and the trust factors within influencer-consumer relationships. Survey insights reveal patterns in social media usage, preferred platforms for brand discovery, and trust dynamics affecting consumer decisions. Findings indicate that influencers notably affect purchasing choices and brand...