Trademark Challenges in Influencer Marketing

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Explore trademark infringement in the digital age, focusing on influencer-driven promotions, legal challenges, and the need for transparency. Understand trademark fundamentals under Indian law, examples of digital misuse, and the importance of safeguarding brand identity. Examine regulatory frameworks like the Consumer Protection Act, ASCI guidelines, and shared liabilities. Highlight future directions, such as better content monitoring, educating influencers on legal norms, and enforcing...