Defending My Business Idea: Findings & Methods 📊💡

The research focuses on evolving the Dutch music management landscape by identifying industry challenges, analyzing trends, and conducting customer research. Insights from artists' experiences drive the development of solutions to reduce showday stress, like a Showday Manager Checklist. Prototyping validates the feasibility of solutions, leading to refined strategies for scalable implementation. The project emphasizes aligning artistic needs with innovative management practices and sets the...