it is just heart burn how serious it can be The lecture title fits the session well, but it should be framed as a bridge talk: from a common symptom (“just heartburn”) to the spectrum of upper GI pathology, including when to worry about Barrett’s esophagus, neoplasia risk, and when endoscopic therapy becomes relevant. In a session on “Upper GI Neoplasia: Detection, Risk Stratification and Endoscopic Therapy,” your talk should help the audience understand why reflux symptoms matter beyond symptom control.