Java Lounge

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This educational assessment on Java Lounge provides a comprehensive analysis of its business environment and strategic potential. Founded in 2012, Java Lounge is Sri Lanka's leading coffee chain with 18 branches. The PESTLE analysis reveals factors like political SME support and economic inflation affecting the business. SWOT and TOWS analyses highlight strengths like loyal customers and strategies such as cost control and supplier diversity. Objectives include expanding into new markets,...