Assessing Green Marketing in Education: A Case Study

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This educational presentation details an Integrated Marketing Communication (IMC) campaign focused on promoting afforestation in Pakistan through the use of seedballs. It covers an overview of objectives, targeting an awareness growth of 35% and distribution of 500,000 seedballs, while achieving 20 million impressions. A variety of marketing strategies, including traditional and digital channels, and influencer collaborations, are outlined. The financial plan involves a PKR 30.25M budget...