Prosumerism: Engaging Consumers in Educational Innovation

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Explore the dynamic concept of prosumerism, highlighting its roots in Alvin Toffler’s theories and its evolution through the digital era. This session delves into how digital transformation fuels prosumer trends, reconfiguring traditional business models. Discover the mechanics behind consumer participation in production and the personalisation of goods and services, reshaping consumer-business interactions. Learn from real-world examples like LEGO Ideas and Nike By You to understand its...