Engaging Customers Through Innovative Feedback Strategies
Engaging Customers Through Innovative Feedback Strategies
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This project aims to revolutionize mall feedback through a fast, gamified self-service experience that rewards visitors instantly. The strategy involves a hybrid approach using kiosks and QR codes, employing a five-question framework for quick responses. Execution focuses on driving visits through coupons while measuring customer satisfaction, redemptions, and overall campaign effectiveness, all while ensuring privacy and centralized analytics.