Understanding K-pop: A Cultural and Strategic Phenomenon

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This lecture provides an in-depth exploration of K-pop's global phenomenon, analyzing its cultural and economic impacts rooted in education principles. We'll discuss the Hallyu Wave's role as a $10 billion cultural export, fueled by strategic business models such as intensive trainee systems and multilingual content across platforms like YouTube. Additionally, we will examine the dynamics of social media fandoms, highlighting fandom activism and parasocial interactions. Critical discussions...