Understanding K-pop: Cultural Impact and Business Strategy

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Explore the global impact of K-pop as a cultural phenomenon and its influential role in transcending cultural barriers and wielding soft power through Hallyu. Examine the business and marketing strategies that drive this industry, such as rigorous trainee systems and strategic collaborations. Dive into the dynamics of social media and fan engagement, focusing on parasocial relationships and community identity, exemplified by BTS ARMY activism. Analyze the tension between business priorities...