Building a Science-Backed Skincare E-commerce Growth Strategy

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Explore the strategic transformation of KozmetikaPreZdravie.sk as a premium skincare platform. This session will examine its current challenges, including low traffic and brand trust, alongside ambitious goals such as a €50,000 revenue target and improving customer retention. I will outline growth strategies, from full-funnel marketing to loyalty programmes, guided by market insights into opportunities within the BIO/ECO skincare niche. Drawing on retail marketing expertise, the presentation...