Engaging Gen-Z Through Creative Brand Co-Creation

This coursework explores the repositioning strategy of Converse through a structured event aimed at engaging Gen-Z. Topics include the significance of Belleville, cultural integration, and educational innovation. The event is analyzed through its design, from venue selection to promoting inclusivity, and its strategic impact on participants and the brand. The framework emphasizes interdisciplinary education, fostering youth engagement, and cultural awareness, concluding with reflections on...