AI-Driven Sales Optimization for SMEs: Practical Insights

Created using ChatSlide

This lecture delves into key topics, starting with research questions, objectives, and problem statements, providing context for AI in sales processes. It explores theoretical foundations like AI concepts and taxonomy, followed by a systematic literature review methodology including search strategies and data analysis. Identified AI use cases in sales phases are systematically analyzed for their maturity and impact. The course also evaluates AI techniques based on data needs,...