Leveraging AI to Optimize Sales Processes in SMEs

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This research systematically explores the application of AI techniques in sales processes. It begins by identifying key research questions, contextualizing problems, and establishing theoretical foundations around AI concepts and sales-specific data characteristics. Employing a structured literature review, the methodology outlines design, selection, and data extraction processes. Identified use cases are organized by sales phases, examining evidence, maturity, and impact. The study evaluates...