Resolving Mobile Tracking Challenges for Scalable Ad Attribution

This presentation addresses the collaboration between Landmark and Petal Ads, focusing on resolving tracking issues during the migration to Branch MMP in 2025. Key technical challenges, such as HMAC-SHA256 signature mismatches, impacted attribution and postback tracking. A custom solution by Branch involving Hexadecimal conversion restored transparency and paved the way for scaling. We'll explore this case, highlighting its benefits for both Landmark and Petal Ads, along with future growth...