Transforming LEGO for Adult Creative Home Design

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The presentation will delve into transforming LEGO from a childhood staple into a contemporary design tool for adult DIY creators, emphasising screen-free creative experiences. We will explore strategic initiatives to address mindfulness and design focus while tackling stigmas tied to traditional toy perceptions. By introducing premium materials and functional technology, and collaborating with design icons, LEGO aims to broaden its market presence. This evolutionary approach retains classic...