Strategic Assessment of BMW’s Sustainable Advantage

This presentation explores the concept of competitive advantage with a focus on BMW and Audi, employing frameworks like Barney's SCA, Porter's models, and VRIO. It delves into external factors using PESTEL and Five Forces analysis, highlighting electrification and sustainability. Internal competencies are assessed through value chain analysis, comparing core strengths and innovation of BMW and Audi. Finally, strategic recommendations based on SWOT and TOWS are provided to enhance competitive...