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This work critically examines gender reconstruction through advertisement analysis, focusing on an Axe Body Spray ad. The study explores sexism, misogyny, gender binary effects, and hegemonic masculinity using theoretical frameworks like 'Objectification Theory' and 'Heteronormativity'. Historical context and insights guide a proposed renewal of the ad to prioritize inclusivity, remove objectification, and challenge societal norms, promoting a gender-diverse empowering message supported by...