Market Research: Interpreting Data for Strategic Decisions

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This coursework explores key business concepts for strategic decision-making, including market research fundamentals, the Product Life Cycle (PLC) framework, and extension strategies. Learners will define market research, analyze data methods, and examine PLC stages, transitions, and applications. Through case studies and critiques, students will address challenges such as forecasting and variability in industry practices, enabling a comprehensive understanding of competitive positioning and...