Digital Marketing Insights for Coursework Excellence

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The DIGITAL MARKETING Assignment Portfolio aims to equip BBA Digital Marketing students with an analytical understanding of service quality, retail strategy, and campaign effectiveness. Key tasks include a SERVQUAL analysis for Uber India to evaluate service gaps, a retail strategy exploration at H&M in Mumbai, and a digital campaign case study on Tata Neu, demonstrating strategic outcomes like a 120 million reach. Additionally, students investigate digital marketing concepts such as NPS,...