Marketing strategy for the year

This project outlines a comprehensive strategy for enhancing brand marketing and communication within Aldar Education to meet 2025 goals, focusing on enrolment growth, brand reputation, and portfolio standardisation. Key pillars include demand generation, website ecosystem redesign, social media excellence, influencer engagement, and strategic partnerships. The strategy aims to modernise digital and CRM capabilities, optimise audience targeting using behavioural insights, and elevate brand...