Exploring Chinese Tourism Intentions for Timor-Leste

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This research explores Timor-Leste's tourism potential within the context of Chinese outbound tourism. It aims to identify key factors influencing travel intentions through a comprehensive literature review and a conceptual framework based on the Stimulus–Organism–Response model. The methodology employs a quantitative design, utilising a structured questionnaire and advanced analytical tools like SPSS and SmartPLS to ensure robust validity and reliability of findings.