AI Integration and Strategic Impact in Football Scouting

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This presentation explores the integration of AI in football, focusing on its role as a decision-support tool in scouting and player evaluation. It begins with an overview of AI's background and research gaps, followed by a theoretical framework on evolving scouting methods and AI applications. Using qualitative research, including expert interviews, the study examines organisational aspects. Findings highlight AI's impact on data processing, human-AI collaboration, and strategic processes....