Enhancing Mobile Banking Services: Key Factors and Solutions

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This presentation highlights a research study conducted at Bahir Dar University, examining the factors influencing mobile banking with a focus on accessibility, usability, and trust. Acknowledging contributions from academic and banking professionals, the study aims to assess the efficiency of mobile banking services. It presents an in-depth review of relevant literature, applying a conceptual framework based on the TAM model. The research employs a descriptive methodology, using structured...