McKinsey Style Strategy for Harvard Africa Conference

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This presentation introduces a strategy to establish Europe’s premier Africa-focused conference with objectives to enhance reach, revenue, and reputation. Key challenges like limited visibility and absent sponsorship models are addressed by professionalizing sponsorships, upgrading content to align with geopolitical and tech trends, and expanding media outreach. Strategic pillars and KPIs drive systematic implementation, from branding to high-quality speaker recruitment, with risk mitigation...