Measuring Brand Equity in Competitive Markets

The presentation explores uRage’s positioning in Poland, analysing consumer behaviour, the competitive landscape, and the value-performance segment. It delves into product comparisons, focusing on gaming mice, keyboards, and audio products, highlighting specifications and market positioning. A thorough SWOT analysis evaluates uRage’s strengths, weaknesses, opportunities, and threats within the Polish market. Strategic recommendations emphasise pricing adjustments, targeting niche segments,...