Tesla's Middle East EV Market: Global Marketing Strategy

This presentation outlines Tesla's strategic expansion into the Middle Eastern EV market, emphasizing its significance and objectives. It covers Tesla's global positioning, challenges, and competition in the region. A detailed strategic analysis includes SWOT findings, market segmentation, and a tailored 4Ps strategy. Proposed marketing initiatives highlight localized campaigns, leveraging technological leadership, and enhancing infrastructure like the Supercharger network. The conclusion...