Message strategy presentation for a persuasive communications campaign to encourage routine use of a personnel accountability board at House of Ruth Maryland (domestic violence service agency)

This research explores the Theory of Normative Social Behavior, analyzing its application to the audience and message strategies. Background information contextualizes the problem and target audience, establishing links between theoretical perspectives and strategic messaging. It provides a detailed overview of the message strategy, emphasizing its foundations in theory and its relevance to the audience and contextual background.