Cross-Cultural Consumer Behaviour on Sweeteners

This presentation offers a comprehensive overview of a study analysing consumer behaviour across New Zealand, France, and Singapore. With 612 total participants evenly distributed among the countries, key constructs evaluated include attitudes, behavioural intentions, and dietary habits, focusing on sugar consciousness and sweetener substitution. Additionally, sensory and perceptual factors such as flavour perception and the impact of product claims are examined. These insights intend to...