The Future of Virtual Tourism in the UK π¬π§
The Future of Virtual Tourism in the UK π¬π§
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This presentation explores the evolution of virtual tourism in the UK, catalysed by the pandemic, and identifies gaps in current research. It aims to delve into technological opportunities and consumer perceptions, leveraging theoretical frameworks like the Technology Acceptance Model to understand adoption behaviour. A conceptual framework focuses on the roles of interactivity and vividness in achieving flow state. The methodology employs qualitative analysis through secondary research,...